AI Marketing Tutorial: The Secret to Scaling Your Marketing Without a Big Team

Learn the basics of AI for marketing to streamline your content creation and audience analysis. Practical steps for beginners.

Who it's for: This class is for beginners, small business owners, and marketers who want to integrate generative AI tools into their daily workflow. It is designed for anyone needing to generate ideas and analyze data without needing advanced technical skills.

What it is: This tutorial covers the practical application of AI for marketing tasks. You will learn to use AI to brainstorm social media content, define target audience segments, and evaluate the effectiveness of a marketing campaign. We also explore event planning and provide a curated toolkit for your future projects.

What you'll learn: You will learn how to prompt AI for creative concepts, segment audiences for better targeting, and interpret performance data. By the end, you will have a clear understanding of how to use AI for marketing to save time and improve your results.

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Exercise Files: https://tinyurl.com/3kn5j5ky

Welcome and Overview 00:00
Meet Your Instructor 00:42
Who This Course Is For 1:46
Campaign Scenario Setup 3:12
Workflow Roadmap 4:31
Campaign Brief Breakdown 6:36
Tool Choice and Data Safety 9:01
Deep Research Prompting 10:47
Deep Research Results Review 14:30
Notebooks for Campaign Planning 17:31
Social Media Pillars 21:33
Content Ideas to Calendar 26:03
AI Image Creation for Posts 28:36
Captions and Repurposing 34:32
Switching to Direct Mail 39:25
Direct Mail Segmentation Prompt 39:36
Segmenting Mail Audiences 42:05
Four Drop Mail Funnel 43:05
Table Formatting Tips 45:19
Postcard Mockup Workflow 47:23
Iterating With Doodles 51:05
In Store Activation Ideas 57:51
Event Plan Budget ROI 1:02:23
Handling Leadership Objections 1:05:49
Campaign Data Review 1:08:32
Leadership Recap Next Steps 1:15:30
Wrap Up Resources 1:20:35

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