Free Social Media Management Full Course: Social Media Management for Beginners 2026

This is my old social media course, recorded in 2022-2023, but I know new social media managers will find it useful.

In this comprehensive course, explore the essentials of social media management. Practical tips on creating content calendars, conducting social media audits, generating leads, and running effective client discovery calls are featured. Gain insights into building service packages, pricing strategies, and crafting detailed social media reports.

This video is packed with valuable information to help you succeed and grow as a professional social media manager.

If you want a beginner-friendly resource you can read in a few hours, I created a PDF called the Social Media Manager Bible. It includes templates, scripts, and frameworks to help you start properly without feeling overwhelmed.

➝ Social media manager Bible: nestuge.com/dpdy0_nl8

If you want deeper support, my Social Media Manager Mentorship is open. It is a paid mentorship with live classes, assignments, resources, and community support to help you grow the right way. You can join the waitlist or join directly if enrollment is open.

➝ Mentorship program: nestuge.com/tsmoacademy

Join my communities for daily updates and conversations:
💚 WhatsApp Channel: https://whatsapp.com/channel/0....029VaJ5oRnJf05hI7IqJ
💚 Telegram Group: https://t.me/+EK_5YWDwSXViYjM8

Connect with me on socials:
🧡 Instagram: @thesocialmediaoga
🧡 TikTok: @thesocialmediaoga
🧡 LinkedIn: Omobolaji Ajibare
🧡 X: @tsocialmediaoga

Subscribe, like, and turn on notifications for more honest, practical social media manager content.
Comment below and let me know where you are on your journey.

Chapters
00:00 Introduction to Social Media Management
00:15 Understanding the Role of a Social Media Manager
01:33 Steps to Start as a Social Media Manager
05:56 Essential Skills for Social Media Managers
23:40 Client Onboarding Process
33:57 Finding Your Niche in Social Media Management
50:36 The Importance of Contracts for Social Media Managers
51:41 Setting Contract Duration and Terms
53:50 Exit Clauses and Payment Terms
55:20 Communication and Client Boundaries
01:00:18 Pricing Strategies for Social Media Managers
01:17:44 Understanding Pricing Metrics
01:42:56 Setting Premium Rates for Quality Service
01:43:38 Transitioning to the Maturity Stage
01:46:02 Building Your Freelance Service Package
01:46:37 Drawing from Knowledge and Research
01:48:07 Specifying Unique Offers and Packages
01:49:10 Offering Tiers or Bundle Options
01:50:12 Setting Up Opportunities for Upsells
01:50:49 Creating a Social Media Strategy
01:52:22 Conducting Social Media Audits
01:53:02 Competitor Analysis and Keyword Research
01:55:10 Developing a Content Calendar
01:55:42 Strategising for Success
01:57:58 Blending Social Media Marketing with Business Goals
02:01:32 Mastering Discovery Calls
02:32:56 Setting Realistic Goals
02:33:16 Immediate Action Plan
02:33:38 Recap and Proposal
02:35:16 Client Interaction Insights
02:37:13 Handling Client Expectations
02:45:41 Social Media Audit Essentials
03:16:12 Introduction to Planning and Customisation
03:17:01 Renaming and Customising Fields
03:19:21 Setting Up Content Types and Statuses
03:22:03 Uploading and Managing Attachments
03:23:59 Creating and Sharing Content Calendars
03:40:18 Using Google Sheets for Content Calendars
03:54:56 Introduction to Google Sheets and Airtable
03:55:46 Creating and Managing Calendars
03:56:03 Learning Trello for Client Management
03:56:50 Optimising Airtable for Client Use
04:05:20 Designing a Social Media Report from Scratch
04:33:03 Final Q&A and Class Wrap-Up