The New Rules of SEO (2025)

You're showing up in Google but your customers are making decisions somewhere else.

TikTok. Reddit. Amazon. ChatGPT. These are the new "search engines" and most marketers haven't caught up. In this video, I break down one of the biggest shifts in internet history: why ranking no longer equals revenue and what to do instead.

If your traffic looks fine but conversions are flat... you might be stuck in what I call The Google Trap. You're optimizing for visibility while customers are deciding in totally different places.

This isn't about doing more. It's about showing up where decisions actually happen.

You'll learn why 73% of modern "search" happens outside of Google, how consumers now make decisions across TikTok, Reddit, ChatGPT, Amazon and more, what "Search Everywhere Optimization" really means and how to do it, the key difference between visibility and validation, and why being trusted on 1-2 platforms beats being visible on 10.

Whether you're a founder, CMO, or just trying to get marketing results again, this is the new playbook. Watch now and start showing up where your customers actually choose.