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Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certifi
Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certifi Hakeem Afolabi 21 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--a3b_AjBHcoc__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
02:04 Work with Google Analytics (Part 1): Monitor metrics
07:55 Work with Google Analytics (Part 2): Create Explorations
12:22 Work with Google Ads metrics
15:24 Link Google Ads to Google Analytics
19:03 Export Google Ads and Google Analytics data

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https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate
Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 2 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--C0z3Gj0QzCk__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
01:12 Media plans and performance goals
03:46 What is media planning?
08:56 Set performance goals
13:36 Marketing analytics skills
16:58 Introducing Google Analytics
22:09 Introducing Google Ads
25:24 Big data for marketing analytics and automation

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate
Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 2 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--tmVaBsgKMUs__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
01:53 Useful concepts in email marketing results
06:27 Common email marketing metrics
09:33 Common email marketing metrics: Part 2
12:44 Common email marketing metrics: Part 3
16:13 Create an email marketing report

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate
Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 19 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--KuvB0Dydp0g__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
02:06 Build your mailing list
08:39 Segment your mailing list
14:02 Write effective emails
18:44 Helpful tools for effective email marketing
21:09 How to choose an email marketing tool
23:47 Mistakes in email marketing

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Types of email marketing | Google Digital Marketing & E-commerce Certificate
Types of email marketing | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 15 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--sgpKHHq7md8__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
01:54 Types of email marketing: Acquisition emails
05:58 Types of email marketing: Welcome emails
09:37 Types of email marketing: Newsletters
14:56 Types of email marketing: Promotional emails
18:50 Types of email marketing: Retention emails

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Paid social media | Google Digital Marketing & E-commerce Certificate
Paid social media | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 8 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--GuCMvsfNGmc__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
01:42 Benefits of paid social media
05:38 Integrating paid social media into your strategy
09:56 Develop a paid social media strategy
15:23 Remarketing on social media
20:08 Components of a paid social media budget
23:57 The cost of advertising on social media

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate
Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 2 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--aEsWltLmPfc__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
02:21 Understand social media analytics
07:10 Metrics to track with social media analytics
12:52 Use social media data to drive marketing strategy
16:56 Understand social media reports
22:46 Present a social media report

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 18 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--Ntt_eVhx7C4__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
02:22 The importance of social listening
06:46 Social listening strategies
11:50 Social media engagement
17:12 Increase your followers on Twitter
22:16 Write for social media
27:10 Develop your brand voice on social media
32:35 Repurpose content on social media

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certific
Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certific Hakeem Afolabi 2 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--RhQaIZ5Pof0__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
3:16 Understand SEM and why someone would do it
10:09 Common SEM ad formats in Google Ads
14:16 How Google Ads works
21:00 Identify keywords and understand the ad auction
26:49 Best practices when creating a Google Ad in Search
31:40 Introduction to Display Advertising

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 1 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--XQPGKVQMTyI__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
2:04 Optimize a website's content
6:14 Optimize images for a website
11:17 Craft effective titles and meta descriptions
16:27 Create structured data markups
21:18 Introduction to Google Search Console
25:58 Google Search Console reports and metrics

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 13 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--5Zz8VbFixOI__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
3:04 How does the Google search engine work?
8:40 How Google determines website rankings
14:50 Breakdown of the Google search engine results pages (SERPs)
18:30 What is SEO and why is it important?
23:51 First steps before implementing SEO
28:17 Keyword research and recommendations
32:02 Organize your website's pages: Website structure and navigation

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate
Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 3 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--u8cyOMMhn8s__topic--DME&utm_term=youtube-description

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
2:07 Customer personas for your target audience
6:14 How to create a customer persona
12:51 Introduction to the marketing funnel and its benefits
16:28 Awareness: Strategies to get customers introduced to a brand
21:59 Consideration: Strategies to build interest in your product or service
26:01 Conversion: Strategies to increase the conversion rate on a website
32:57 Loyalty: Strategies to increase the loyalty of customers after a purchase

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce

Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate
Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate Hakeem Afolabi 13 Visninger • 19 dage siden

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

00:00 Introduction
00:27 What are digital marketing and e-commerce?
4:56 What do digital marketing and e-commerce specialists do?
13:00 Launching your digital marketing or e-commerce career
17:07 Agency roles vs. in-house roles

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--U-X7DG9UY3M__topic--DME&utm_term=youtube-description

Subscribe HERE:
https://bit.ly/SubscribeGCC

#growwithgoogle #googlecareercertificates #digitalmarketing #ecommerce why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Practice Using AI Responsibly | Google AI Essentials
Practice Using AI Responsibly | Google AI Essentials Hakeem Afolabi 25 Visninger • 19 dage siden

This video is a preview of Module 4 in Google AI Essentials, available on Coursera. In this module, you'll learn to use AI responsibly by identifying AI’s potential biases and avoiding harm. You'll learn how to apply a framework of AI harms to sample workplace scenarios and recognize the security risks of using AI in the workplace. By the end of this module, you will gain an understanding of how to use AI responsibly and effectively, and a checklist to help you do it. You'll learn from experts at Google and get essential AI skills to boost your productivity with Google AI Essentials, zero experience required.

In this self-paced course, you’ll gain hands-on experience using generative AI tools to help develop ideas and content, make more informed decisions, and speed up daily work tasks. After you complete the course through Coursera, you’ll earn a certificate from Google to share with your network and potential employers.

Take the course HERE to access all videos, readings, and activities:
https://goo.gle/49yq5h5

0:00 Module 4 introduction: Use AI responsibly
3:26 Understand bias in AI
6:51 Identify AI harms
11:58 Security and privacy risks of AI
15:32 Wrap-up

Take the Course HERE: https://www.coursera.org/specializations/ai-essentials-google?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--TShPEH5cgPM__topic--AIE&utm_term=youtube-description

Subscribe HERE: https://bit.ly/SubscribeGCC

#googlecareercertificates #ai #generativeai about the Google Career Certificates program:

Google Career Essentials help you build in-demand skills to grow your career. Whether you’re looking to add a skill to your resume, apply a new skill to uplevel your work, or simply learn something new, the course will help you quickly gain valuable competencies. At the end, you’ll earn a certificate to showcase to employers.

Google Career Certificates prepare you for entry-level jobs and take about three to six months to complete. At the end, you’ll unlock job search support including 1-on-1 career coaching, an exclusive job board with 150+ employers, and more.

Google Career Certificates
https://www.youtube.com/@GoogleCareerCertificates

Practice Using AI Responsibly | Google AI Essentials
https://youtu.be/TShPEH5cgPM

Discover Prompt Engineering | Google AI Essentials
Discover Prompt Engineering | Google AI Essentials Hakeem Afolabi 5 Visninger • 19 dage siden

This video is a preview of Module 3 in Google AI Essentials, available on Coursera. In this module, you'll write effective prompts to get the output you want. You'll learn how to incorporate prompting techniques, such as few-shot prompting, into your work, and you'll understand how LLMs produce output and the importance of evaluating output before using it. By the end of this module, you will be able to write clear and specific prompts and produce outputs that help accomplish workplace tasks. You'll learn from experts at Google and get essential AI skills to boost your productivity with Google AI Essentials, zero experience required.

In this self-paced course, you’ll gain hands-on experience using generative AI tools to help develop ideas and content, make more informed decisions, and speed up daily work tasks. After you complete the course through Coursera, you’ll earn a certificate from Google to share with your network and potential employers.

Access all videos, readings, and activities:
https://goo.gle/49yq5h5
Take the course HERE: https://www.coursera.org/specializations/ai-essentials-google?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--jNNatjruXx8__topic--AIE&utm_term=youtube-description

00:00 Module 3 introduction: Discover the art of prompt engineering
3:05 Understand large language models
8:13 Write clear and specific prompts
12:28 Leverage an LLM's capabilities at work
18:10 Improve AI output through iteration
24:03 Discover few-shot prompting
28:26 Wrap-up


Subscribe HERE: https://bit.ly/SubscribeGCC

#googlecareercertificates #ai #generativeai about the Google Career Certificates program:

Google Career Essentials help you build in-demand skills to grow your career. Whether you’re looking to add a skill to your resume, apply a new skill to uplevel your work, or simply learn something new, the course will help you quickly gain valuable competencies. At the end, you’ll earn a certificate to showcase to employers.

Google Career Certificates prepare you for entry-level jobs and take about three to six months to complete. At the end, you’ll unlock job search support including 1-on-1 career coaching, an exclusive job board with 150+ employers, and more.

Google Career Certificates
https://www.youtube.com/@GoogleCareerCertificates

Discover Prompt Engineering | Google AI Essentials
https://youtu.be/jNNatjruXx8

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